Redesign the existing fundraising website for Robinhood Store to increase conversion. 

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What is Robinhood Store?

Robinhood Store is a social and environmental activist start-up, who wants to compete with conventional bio-supermarket chains. For every item you buy in their shop they’ll donate a certain amount to a good cause. Our challenge for this project was to build their fundraising page so they would raise enough capital to finally launch their online shop.

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Requirements of the website

 

• Goal: redesign and increase the conversion rate of the actual website.

• What the client wants: Redesigning the fundraising website, including a new feature for donors to be able to donate online. Both one time and recurrent donors.

• Device: Desktop.

• Users: Adults between 20–50 years old.

• Validated through the conversion rate of the website.

• Web language should be English.

• Time frame to develop the MVP: 9 days (Worked in pair with the amazing Duygu Kaban)